White Paper: How Connecting Digital Marketing Levers to EBITDA Maximizes Returns
Download the white paper to get details on a step-by-step plan for directly connecting digital marketing levers to financial outcomes.
As private equity firms search for strategies that can drive substantial returns, they too often miss the connection between digital marketing levers and their downstream impact on EBITDA. It’s not that PE firms don’t emphasize and address digital marketing; it’s that marketing plans and the outputs investors expect exist separately — and there’s no effective translator that connects them.
At Aux Insights, we work with investors to accelerate growth plans, measurement, and value creation across their portfolio companies. We believe that pulling the right digital marketing levers moves more prospects and customers through the funnel, increasing revenue and growing EBITDA. Our white paper, “The Ultimate Input,” outlines how we identify and pursue digital marketing growth opportunities in a defined, formulaic way that’s proven to deliver results. The five-step process as outlined in the white paper looks like this:
Outline key tactics that can change growth outcomes.
Define your key input metrics.
Connect tactics to input metrics.
Use probability estimates to adjust tactical impact assumptions.
Use incrementality estimates to adjust the touchpoint opportunity.
As private equity firms continue to navigate an era where digital interactions have become the norm, the importance of understanding how digital marketing impacts financial outcomes cannot be overstated. This white paper provides that foundational understanding so that PE firms can pursue opportunities with confidence.
Download the white paper, and contact the Aux Insights team if you’d like to explore digital growth across your portfolio companies.
